Since it is impossible to define where a company is going without knowing where it is - The Spector Agency has introduced The Marketing Audit Program. This takes a snapshot of a client's marketing planning/spending and in-field perceptions. While the development of Marketing Plans is appropriate in many cases, the agency also endorses the use of the increasingly popular Action Plans - less ponderous and more short-term focused documents.

 · business plan and marketing plan development
 · targeting strategy
 · brand equity management
 · brand architecture design and management
 · brand identity evaluation and strategic planning
 · brand contact management
 · corporate identity assessment
 · general brand building planning

Representative client engagements

Marketing Positioning and re-positioning strategy development - Worked directly with international internet backbone company to reposition its separate product and service divisions, as well as the company. Resulted in enhanced share value.

Brand development - Worked directly with leading server company to establish a stronger branded identity for its educational services. After surveying their customer base and monitoring competitors, we helped to establish an unique positioning that led to all-time record enrollment.

Brand Development - Worked directly with local realtor office on multimedia program to pre-emptively position them in the marketplace. Regional success was later expanded throughout the country.

New Product Development Planning - Worked directly with early dedicated handheld computer company to build branded identity and strategically expand the product line. The results produced increased brand equity and four significant product additions.