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Over the many years in business, we have developed expertise in all phases of traditional marketing communications - most prominently advertising. Our approach to each is consistent and starts from the development of a core USP (Unique Selling Proposition). By creating an attractively differentiable identity for the product, we are able to generate work that sounds good, looks great, and performs terrifically.
We believe that within every assignment there is a creatively distinctive, money-stretching idea waiting to be unlocked. And we are determined to find it. Consistently producing great advertising and impactful collateral takes talent, experience, and hard work, but that is who we are and what we do.
We offer a wide range of in-house services, insuring message continuity and allowing us to conserve available funds. These include: Advertising (electronic, print, outdoor, online), Collateral Materials (brochures, point-of-sale, direct mail), Corporate Identity, Media Planning & Buying, Public Relations, Interactive Media/Marketing, and Strategic Planning.
Direct Response - TV & Print
Because it is uniquely able to demonstrate its results, we have always been drawn to direct response of all kinds - broadcast, print, mail, online. A specialty of the agency, we literally helped to pioneer the highly cost-effective niche of direct response tv.
Our informercials (long and short form) have won industry acclaim and built whole businesses for clients. Today, we are affiliated with one of the industry's leading direct response organizations - The Zephyr Media Group. This insures that our clients receive the very best rates, buys, and placements throughout the country. Zephyr also insures that our production is on target and cost appropriate.
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